New podcast episode with Elizabeth Maclean & Mike Evans (Herdwick Communications)
Are airlines communicating effectively about sustainability?
This is the core question that we try to answer together with Elizabeth Maclean and Mike Evans, the co-founders of Herdwick Communications, a consultancy firm specialized in providing communications advice to the airline industry.
Before founding Herdwick, both, Elizabeth and Mike worked at in communications for several well-known airlines in Europe and the Middle East, including flydubai, Emirates and Flybe.
Over the course of this episode we review with Elizabeth and Mike some cases of greenwashing that have ended badly for the airlines involved. We also discuss why greenhushing is also something to be avoided and talk about what could be a possible model for airlines to communicate effectively about a topic, the environmental impact of the industry, for which, at the moment, there are no easy fixes.
Tune in to today’s episode for a proper masterclass in airline communications!