Yet another article about Iberia! But, believe me, there is a good reason for this: as you might already be aware of, the Spanish flag carrier is unveiling its new branding on 15th October, so I had a look at Iberia's online channels to see how they were doing on this front...There is little doubt that Iberia needs to redefine itself to remain competitive and overcome the negative effect of economic recession at home...and in this regard, if their website is an appetizer of the changes that are coming, I got quite a positive impression.

As passenger traffic at Madrid airport experiences double digit dips, the Spanish media is full of stories about the future of Iberia and of Madrid Barajas airport. There seems to be growing anguish in the Spanish capital over its future as an airline hub and the effect any change in this direction would have for the local economy