Embraer's EVE keeps adding regional partners, this time Sydney Seaplanes
This week Embraer’s EVE announced yet another partnership, this time in Australia.
Sydney Seaplanes is ordering 50 eVTOLs from the Brazilian aerospace firm. Interestingly, or at least this is what one may deduce from the wording of the announcement, this will add to other projects that the seaplane operator is pursuing in the field of electric air mobility, such as the electrification of part of its seaplane fleet in cooperation with Spanish firm Dante Aeronautical.
In fact, Sydney Seaplanes is one of the contenders to become the first airlines in the world operating regular services with electric aircraft. We had the chance to have both Sydney Seaplanes CEO, Aaron Shaw, and Dante Aeronautical’s one, David Doral, here on our podcast to talk about this and other projects. So, if you wish to learn more about the background of this story, do not hesitate to check them out!
Podcast with David Doral (Dante Aeronautical)
Another interesting aspect of the EVE-Sydney Seaplanes story is that this is but the latest of a strong of deals sealed by Embraer’s eVTOL arm in as many geographical areas.
Embraer’s EVE has partnered with Wideroe to establish a presence in Scandinavia (btw, we are going to have soon another podcast episode about this)
EVE has also partnered with Helipass, a French helicopter booking platform (podcast also in the making :))
With Avantto, in Brazil and Latin America (with a 100-strong eVTOL order), as well as with Flapper in the same region (including Mexico City, Santiago de Chile and Bogota in addition to its Brazilian homeland)
A deal with Singapore-based Ascent to bring eVTOLs to several cities in the Asia-Pacific region, including Bangkok, Manila, Tokyo and Melbourne
A partnership with Blade for the Florida and US West Coast markets
This list is not exhaustive, so I may have missed some other deals. Feel free to bring them to my attention if this is the case!
So, quite a consistent go-to-market strategy that rests on partnerships with local firms that have a well entrenched position in markets that are similar or somehow overlapping with what is expected to be the eVTOL early adopter market. I guess this makes quite a lot of sense as a way to de-risk such an intrinsically uncertain product proposition as eVTOLs are at this point in time. Makes sense.