It might be part of a broader trend towards the "de-commoditization" of the cabin and air passenger experience or maybe is the general public becoming more "aircraft-literate" and starting to care a bit more about the type of aircraft they are flying...
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A few days ago Wired published a story about Air New Zealand preparing to re-start airliner flights to Anctarctica in one of its Boeing 767s. This would not be the first time the Kiwi airline has Anctarctica in its route map...
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